Forget “Bodybuilding” and “Getting Buff” – Let’s Talk About Getting Lean, Defined and Healthy!

Hi. My name is Joe Kevin. I have a wife and three two kids and I work at the button factory at a desk all day.

One day, my boss came to me and said I looked in the mirror and thought, “Joe, are you busy?” “Yikes, you need to get back in shape!” I said “No” “Yeah, I’m gonna get buff!” So I told myself, “Push this button with your right hand.” “Train like a bodybuilder and get huge muscles.”

To make a long, and somewhat monotonous story short, the traditional “bodybuilding” methods didn’t work!

This is not your typical fitness website. I am certainly not going to promise you 20 pounds of lean muscle in 20 days and neither am I going to suggest that you will go from having a beer belly to having ripped, six pack abs by doing crunches!

Like many, I am a busy person with a job, a family and everything else that comes with life. In reality, most people do not have 2-3+ hours to spend at the gym everyday, and even if you do, I hope this site will change your approach to getting in and staying in shape. The truth is, you can get and stay in great shape by eating right and working out for only a fraction of the time that many fitness “experts” advise.

In order to get in the best shape of your life, you need to approach your fitness goals with solid, tested methods. I’m not saying I’ve got all of them (or even most) but I do know of some very effective ways to get in shape.

But before we go any further, let’s clarify “best shape of your life” because to some, it may be completely different than what I’m talking about now, or will be talking about throughout this site. When I think of pro bodybuilders, they are generally puffy, round, bloated and have man-boobs… oh yeah, and freakishly large. Just Google it and you’ll see what I’m talking about: Pro Bodybuilders

Who do I feel is in great shape if not humongous bodybuilders? They are the lean and toned. An athletic build is so much more attractive, plus you get the added benefit of being able to scratch your own back!

This brings us to the focus of this site and to who it is and is not intended for. In the end, you are not going to appreciate even like this site:

• If you want to be huge like the Terminator
• If you want to gain 20-30 pounds in 1,2,3, etc. months
• If you don’t think puffy boobs are unattractive on males
• If you are a dude who wears Speedos in the gym to work out with other dudes while flexing his biceps in the mirror and dropping his dumbbells on the floor for everyone to hear only to immediately let out a “manly grunt” for all to admire.

If you want to get a lean, athletic looking body that will draw attention to your nice and not freakish physique, then this is the site for you.

Is This Site Going to Stay Black & White?

I really don’t know – we’ll see Yes, it is. The main idea behind the “black & white” is the simplicity though. Getting in great shape does not have to be complicated. True, there is a lot of science that is behind the scenes, but I don’t really think most people are concerned about that, although I will most-likely be throwing in some references!

Honestly, there are some great resources online for solid advice, however the truth is that most of what you read is not worth your time. It’s crap. If you want to look good, feel good and live a “normal” life, stick around.

Thanks for reading and please feel free to leave me a comment! I love reading your thoughts, views & questions. You can also find me on Google+ — I’ll try to keep that updated.